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Modeling Diffusion in Social Networks Using Network Properties
Published on Jul 06, 20123551 Views
Diffusion of items occurs in social networks due to spreading of items through word of mouth and exogenous factors. These items may be news, products, videos, advertisements or contagious viruses. Pre
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Chapter list
Modeling Diffusion in Social Networks using Network Properties00:00
Why Diffusion in Social Networks?00:40
Why Modeling Diffusion using Network Properties?01:52
Research Questions04:15
Concepts & Notations04:59
Estimation of Adoption Probability General Case07:17
Bass Model (BM)09:09
Bass Model (cont.) - 110:32
Bass Model (cont.) - 211:23
Adoption Probability for Specific Degree Distributions11:55
Specific Degree Distributions13:10
Estimation of Internal Adoption Probability13:50
Proposed Models15:01
What is the problem? 15:57
Degree Distribution is Dynamic !!16:39
Multi-Stage Model (MLIM)18:23
Experiments on Synthetic Data - 119:04
Experiments on Synthetic Data - 220:21
Real-world Dataset20:33
Experiment Design20:51
Results for Top-20 Popular Books21:41
Zoom-in for One Book21:57
Conclusion22:03
Thank You22:36