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The Emergence of Conventions in Online Social Networks
Published on 2012-07-063505 Views
The way in which social conventions emerge in communities has been of interest to social scientists for decades. Here we report on the emergence of a particular social convention on Twitter—the way to
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Presentation
The Emergence of Conven/ons in Online Social Networks00:00
Metric Imperial00:25
Linguistic conventions00:57
Retweeting on Twitter01:28
Why retweeting convention?02:17
Twitter dataset03:11
The retweeting variations03:39
Origins05:17
What are the very first use cases?05:50
Via started from natural language06:20
The first Twitter - specific variation06:50
RT was an adaption to constraints07:07
Some start from explicit discussions07:45
Early adopters08:30
Early adopters are more tech - savvy09:28
Early adopters are more innovative10:23
Early adopters are more popular11:10
Defining the diffusion network12:13
Diffusion network of first 500 adopters of Retweet12:41
Diffusion network of first 500 adopters of RT13:12
Early adopter network13:50
Convention had different spread patterns from the URLs15:48
Majority acceptance16:44
Number of new adopters in a week - 117:04
Wide - spread vs normal adoptions19:08
Summary20:08
Thank you!20:49