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The Emergence of Conventions in Online Social Networks
Published on Jul 06, 20123464 Views
The way in which social conventions emerge in communities has been of interest to social scientists for decades. Here we report on the emergence of a particular social convention on Twitter—the way to
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Chapter list
The Emergence of Conven/ons in Online Social Networks00:00
Metric Imperial00:25
Linguistic conventions00:57
Retweeting on Twitter01:28
Why retweeting convention?02:17
Twitter dataset03:11
The retweeting variations03:39
Origins05:17
What are the very first use cases?05:50
Via started from natural language06:20
The first Twitter - specific variation06:50
RT was an adaption to constraints07:07
Some start from explicit discussions07:45
Early adopters08:30
Early adopters are more tech - savvy09:28
Early adopters are more innovative10:23
Early adopters are more popular11:10
Defining the diffusion network12:13
Diffusion network of first 500 adopters of Retweet12:41
Diffusion network of first 500 adopters of RT13:12
Early adopter network13:50
Convention had different spread patterns from the URLs15:48
Majority acceptance16:44
Number of new adopters in a week - 117:04
Number of new adopters in a week - 117:46
Wide - spread vs normal adoptions19:08
Summary20:08
Thank you!20:49