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Presentation of Adobe Omniture, the Challenge, and announcement of the final results
Published on Jul 25, 20113207 Views
The Pascal Exploration & Exploitation Challenge seeks to improve the relevance of content presented to visitors of a website, based on their individual interests. More information is available at h
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Chapter list
Adobe Test & Target 1:100:00
Topics00:05
What does Test&Target1:1 Do?00:29
HSBC case01:20
Visitor Profile Captured in Server01:53
Process Variable Response Rates02:38
And Variable Interactions Response Rates03:05
Combine with Generalized Content Response Rates03:12
Testing Serve Group03:54
Targeting Serve Group (1)04:56
Targeting Serve Group (2)05:30
Description of Data06:17
Theory and Practice: Pascal Data vs. Actual Data07:31
Theory and Practice: Business Constraints08:07
In Conclusion09:32
Adobe10:12
Website optimisation10:19
The data11:20
The task12:56
Evaluation15:14
Resources16:54
Phase 1 (1)18:05
Phase 1 (2)18:09
Phase 1 (3)18:14
Phase 1 (4)18:22
Phase 2 (1)18:29
Phase 2 (2)19:12
Phase 2 (3)19:18
Uplift19:49
Phase 2 (4)20:11
Luck?20:20
Resources20:47