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Enriching Product Ads with Metadata from HTML Annotations
Published on Jul 28, 20161234 Views
Product ads are a popular form of search advertizing offered by major search engines, including Yahoo, Google and Bing. Unlike traditional search ads, product ads include structured product specificat
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Chapter list
Enriching Product Ads with Metadata from HTML Annotations 00:00
Yahoo Gemini Product Ads 00:14
Closer Look at the Gemini Product Ads 01:08
Vision02:37
Semantic Annotation Formats 03:07
Schema.org 03:16
Microdata Products (Meusel et al., 2014)03:33
Approach - 104:24
Approach - 204:29
Feature Extraction 05:44
Dictionary-Based Feature Extraction 05:51
Conditional Random Fields 06:19
Attributes Normalization 07:00
Feature Extraction: Example 07:49
Similarity Feature Vectors 08:55
Classification 09:06
Evaluation09:21
Datasets09:26
Experimental Setup10:02
Baseline Methods10:21
Results: Televisions10:57
Results: Mobile Phones11:51
Results: Laptops12:08
Enriching Product Ads12:48
GPA-WDC Matching - 113:07
GPA-WDC Matching - 214:13
Work in Progress15:11
Thank you17:05