en
0.25
0.5
0.75
1.25
1.5
1.75
2
Reading Customers’ Needs and Expectations with Analytics
Published on Oct 03, 20113566 Views
Customers are the greatest asset for every bank. Do we know them in whole? Are we ready to fulfill their needs and expectations? Use of analytics is one of the keys in order to make better our relatio
Related categories
Chapter list
Reading Customers’ Needs and Expectations with Analytics00:00
Agenda00:19
About piraeus bank01:07
Piraeus Group timeline01:09
Piraeus Group Overview01:36
Customer Segmentation & Cross Sell (1)02:01
Customer Segmentation & Cross Sell (2)02:04
Segmentation – Main Individuals (Greece)03:36
Customer Segment Criteria04:19
Example of Segment: x_name Customers05:21
Example of Segment: Active Payroll Customers (1)07:41
Example of Segment: Active Payroll Customers (2)08:14
Cross Sell Ratio08:50
Up Sell Ratio09:16
SWOT Analysis09:24
That might be a problem…10:39
Bridge for our customers11:00
New Culture12:27
Retail Banking Development Strategic Model13:23
Customer Segmentation and Commercial offer on ICE14:31
K.R.I.O.S. Model (1)15:31
K.R.I.O.S. Model (2)15:32
The Lamp Example19:40
Our Business Process (1)21:18
Our Business Process (2)21:21
Cases of Data Mining Analysis22:32
Case 1 – Customer Segmentation (1)22:35
Case 1 – Customer Segmentation (2)23:03
Case 1 – Customer Segmentation (3)23:38
Case 2 – Customer Segmentation 24:01
Case 3 – Product Development (1)24:29
Case 3 – Product Development (2)24:44
Case 3 – Product Development (3)24:58
Case 4 – Product Development (1)25:12
Case 4 – Product Development (2)25:25
Case 5 – Customer Behavior (1)25:49
Case 5 – Customer Behavior (2)26:00
Case 5 – Customer Behavior (3)26:23
Case 5 – Customer Behavior (4)26:45
Benefits27:15
Value for the bank27:16
Benefits – Value for the Bank27:41
Basic Measurements27:57
Our 2010 Campaign Response Ratio Target28:32
Our 2010 Campaign Results29:19
2010 Campaign and communication cost30:13
Value for bank’s customers30:40
Success Factors31:07
Six Principles for Success32:20
Questions34:41