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Optimal Innovation and Creative Interpretations of Literal and Non-Literal Language
Published on Jan 27, 20142512 Views
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Chapter list
Optimal Innovation Creative Interpretations of Literal and Non-Literal Language00:00
Based on00:29
Pleasure, Processing, and Nonliteral Language00:38
Pleasure: What do we find agreeable or uplifting?00:47
Is it really the metaphorical that is fresh, aesthetic, agreeable - inducing affect?01:46
Know Hope02:08
Nobody - Yesbody - 103:06
Nobody - Yesbody - 203:29
Nobody - Yesbody - 303:40
Lorenzo Gatti’s example04:24
Save our Soles05:14
Curl up and Dye05:42
No to ART for apARTheod's Sake06:30
Protesting the Israeli Philharmonic Orchestra in NY07:15
Swan Lake ballet parody 07:43
Ballet08:35
Is it really the metaphorical then that is fresh, aesthetic, agreeable - inducing affect?10:15
What about metaphors?10:53
Some metaphors are!11:01
Kick out11:04
Kick out = Get rid of11:09
Kick out racism11:11
Kick out racism = Get rid of racism11:14
Compare Kick out racism ...11:17
... to Israeli, Palestinians, and football11:20
Know pinkwashing12:33
Passover14:47
Pass Over15:04
I ron and blood15:47
Wonder Woman16:29
Bather16:44
Peace dove - 117:52
Peace dove - 218:01
Match18:19
What makes stimuli pleasurable, aesthetic?18:20
It is Optimal Innovativeness that is pleasing rather than metaphor18:24
The Graded Salience Hypothesis18:33
The Optimal Innovation Hypothesis19:52
Optimal Innovation20:06
In 8 experiments20:47
The Optimal Innovation Hypothesis21:00
Highly familiar items - 122:37
Pure innovations - 223:19
Testing pleasure predictions24:30
Highly familiar items - 225:02
Pure innovations - 225:27
Pretest 125:40
Pretest 226:45
Pretest 328:05
Procedure28:58
Results29:30
Wundt’s Curve (1874)30:01
Monotonic increase of pleasure31:35
Complexity and Beauty32:23
Degree of complexity32:35
Complexity beauty and creativity32:59
Compared to effect-of-mere-exposure model34:05
Testing processing predictions35:13
Prediction: Optimal Innovations will prime their salient response35:43
Body and soul35:55
Results - 236:45
Testing processing predictions37:03
Predictions: Processing37:29
Procedure37:55
Results: Pleasure ratings Effects and Reading times Costs38:05
How will metaphors fare with regard to pleasurability and processing?38:38
According to the Optimal Innovation Hypothesis38:55
Experiments 4-5 - 139:11
Experiments 4-5 - 239:29
Experiments 4-5 - 342:07
Experiments 442:36
Experiments 4: Materials42:58
Familiar items43:01
Novel items43:19
Coherence ratings44:02
Pleasure ratings44:36
Experiment 545:08
Experiment 5: Materials46:17
Highly familiar items46:35
Highly novel items46:59
Coherence ratings of high familiar and high novel metaphors48:04
Pleasure ratings of the 10 most familiar and the 10 most novel Metaphors48:50
Figurativeness effect? - 150:07
Figurativeness effect? - 250:30
Pleasurability is sensitive to Optimal Innovation rather than to figurativeness50:43
Metaphorical interpretations of novel metaphors are processed in RH areas50:51
Literal interpretations of familiar idioms are processed in RH areas51:18
What matters, then, is not figurativeness or lack of it but Optimal innovativeness51:34
Experiment 651:40
Revising Aristotle?52:36
Optimal Innovations vis à vis non/literalness53:27
Conclusions55:59
Food for future thought56:08
Wonder Woman - 201:00:19
Bather - 201:00:25
Sharon Stone01:00:30
A new design for the flag of the state of Israel01:00:57
The flag of the state of Israel01:01:09
Thank you!01:02:37