Communicating CERN - what we do and why it matters
published: June 15, 2015, recorded: April 2015, views: 2767
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This talk will begin with a brief introduction to CERN and its missions before looking at the laboratory’s communication function. It will cover market research carried out in the mid-2000’s to shape CERN’s communication strategy through the start-up of the Laboratory’s flagship Large Hadron Collider (LHC). The talk will then go on to cover how CERN dealt with the hype surrounding end-of-the world scenarios, which generated considerable discussion on social media in 2008. After a few words about CERN’s public profile today, the talk will conclude with a discussion about why good science communication matters today more than ever.
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