Social Influence and Sentiment Analysis

author: Jie Tang, Department of Computer Science and Technology, Tsinghua University
published: Nov. 7, 2016,   recorded: August 2016,   views: 1159

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Social influence is the behavioral change of a person because of the perceived relationship with other people, organizations and society in general. Social influence has been a widely accepted phenomenon in social networks for decades. Many applications have been built based around the implicit notation of social influence between people, such as marketing, advertisement and recommendations. With the exponential growth of online social network services such as Facebook and Twitter, social influence can for the first time be measured over a large population. In this talk, I will present how we quantify the influential degree between users and also introduce the application of social influence to sentiment analysis in large social networks.

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