Engagement Capacity and Engaging Team Formation for Reach Maximization of Online Social Media Platforms

author: Shounak Gore, Department of Computer Science and Engineering, University at Buffalo
published: Sept. 22, 2016,   recorded: August 2016,   views: 1239

Related Open Educational Resources

Related content

Report a problem or upload files

If you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Lecture popularity: You need to login to cast your vote.


The challenges of assessing the “health” of online social media platforms and strategically growing them are recognized by many practitioners and researchers. For those platforms that primarily rely on user-generated content, the reach -the degree of participation referring to the percentage and involvement of users - is a key indicator of success. This paper lays a theoretical foundation for measuring engagement as a driver of reach that achieves growth via positive externality effects. The paper takes a game theoretic approach to quantifying engagement, viewing a platform’s social capital as a cooperatively created value and finding a fair distribution of this value among the contributors. It introduces engagement capacity, a measure of the ability of users and user groups to engage peers, and formulates the Engaging Team Formation Problem (EngTFP) to identify the sets of users that \make a platform go”. We show how engagement capacity can be useful in characterizing forum user behavior and in the reach maximization efforts. We also stress how engagement analysis differs from influence measurement. Computational investigations with Twitter and Health Forum data reveal the properties of engagement capacity and the utility of EngTFP.

Link this page

Would you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !

Write your own review or comment:

make sure you have javascript enabled or clear this field: