Modeling with Networked Data

author: Françoise Fogelman Soulié, KXEN
published: Oct. 1, 2010,   recorded: July 2010,   views: 3328


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Social Network Analysis has been one of the hottest topics among data mining scientists in the last 5 years. Meanwhile, more recently, companies, especially in Telco, have progressively started using these techniques to improve their predictive models. Through a few case studies, I will present the questions that SNA can address, the methodology we have used and the results which the companies obtained. I will then present other applications (in retail and social network sites), currently being deployed, with the scientific issues they raise.

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