18th International Semantic Web Conference (ISWC), Auckland 2019

Semantically-enabled Optimization of Digital Marketing Campaigns

author: Vincenzo Cutrona, University of Milano - Bicocca
published: Dec. 10, 2019, recorded: October 2019, views: 10

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Reviews and comments:

1 Emma, September 20, 2021 at 6:26 p.m.:

Marketers https://mediaonemarketing.com.sg/sing... perform niche analytics to select the most effective channels. They look at where competitors get traffic from, study search demand and target audience on different sites.

2 Greg Bjorgg, July 21, 2022 at 4:01 p.m.:

Is it actually a good option for a campaign optimization?

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