Semantically-enabled Optimization of Digital Marketing Campaigns

author: Vincenzo Cutrona, University of Milano - Bicocca
published: Dec. 10, 2019,   recorded: October 2019,   views: 10


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Reviews and comments:

Comment1 Emma, September 20, 2021 at 6:26 p.m.:

Marketers perform niche analytics to select the most effective channels. They look at where competitors get traffic from, study search demand and target audience on different sites.

Comment2 Greg Bjorgg, July 21, 2022 at 4:01 p.m.:

Is it actually a good option for a campaign optimization?

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