Social Media Monitoring Tools and Services

author: Luisa Milić, Ideya Business and Marketing Consultancy
published: Nov. 16, 2012,   recorded: October 2012,   views: 2911

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Selecting the right social media monitoring (SMM) tool has become a challenging task for organizations as SMM industry has branched out to embrace diverse technologies, data types, and numerous vendors confusing buyers. New tools and services are emerging continually, while already established SMM companies are frequently improving their products with new features and broader data coverage. In this study we provide a comprehensive view of the SMM market, product offerings, and business applications, to assist organizations in choosing and employing the SMM tools to best address their specific business goals.

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Reviews and comments:

Comment1 Carol, August 6, 2021 at 6:40 p.m.:

Thanks for sharing! There are many such services and they differ significantly in functionality. Some give out a simple list of mentions, others help to find important among thousands of results and make a timely decision. Also important, marketing your event on social media

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