Sharing the Loves: Understanding the How and Why of Online Content Curation

author: Changtao Zhong, Department of Informatics, King's College London
published: April 3, 2014,   recorded: July 2013,   views: 1685

Related Open Educational Resources

Related content

Report a problem or upload files

If you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Lecture popularity: You need to login to cast your vote.


This paper looks at how and why users categorise and curate content into collections online, using datasets containing nearly all the relevant activities from during January 2013, and in December 2012. In addition, a user survey of over 25 Pinterest and 250 users is used to obtain insights into the motivations for content curation and corroborate results. The data reveal that curation tends to focus on items that may not rank highly in popularity and search rankings. Yet, curated items exhibit their own skewed popularity, with the top few items receiving most of the attention; indicative of a synchronised community. We distinguish structured curation by active categorisation from a more passive bookmarking by `liking' an item, and find the former more prevalent for popularly curated items. Likes, however, are initially accumulated at a faster pace. Finally, we study the social value of content curation and show that curators attract more followers with consistent activity, and diversity of interests. Interestingly, our user study indicates a divided opinion on the relevance of the social network.

Link this page

Would you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !

Write your own review or comment:

make sure you have javascript enabled or clear this field: