Can the Ambiance of a Place be Determined by the User Profiles of the People Who Visit It?
published: Aug. 18, 2011, recorded: July 2011, views: 4439
Report a problem or upload filesIf you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Recently, several online social networking sites (OSNs; e.g., FourSquare) have emerged that allow people to record and broadcast their presence at physical locations. We examined the viability of using images of frequent patrons listed on an establishment’s FourSquare page to infer the ambiance of the establishment. In Study 1, 10 judges independently rated 25 bars and 24 cafes in Austin, Texas. Ratings were based on the profile pictures of 25 randomly selected persons who frequented each establishment. Ratings tapped ambient physical and psychological qualities (e.g., loud, creepy), typical-patron personalities (e.g., extraverted), and likely patron activities (e.g., dancing). Results indicated considerable inter-judge consensus across the attributes rated (mean ICCs averaged .32, .69. and .33 for the ambiance, patronpersonality, and patron-activity variables respectively). In Study 2, a second team of 10 observers visited each target establishment during business hours and rated each location on the same set of variables. These ratings also showed strong inter-judge consensus (mean ICCs averaged .69, .79. and .62 for the ambiance, patron-personality, and patronactivity variables respectively). Correlations between the ratings obtained in Studies 1 and 2 showed surprisingly strong convergence suggesting that the profile photos conveyed valid information about the target establishments.
Link this pageWould you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !