David F. Poltrack
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Executive Vice President, Research and Planning, CBS Television

David F. Poltrack oversees all television research activities of CBS Television, encompassing audience measurement, market research, program testing and advertising research. He is responsible for the monitoring of the national and international video marketplace. He also designed and currently oversees, Television City at the MGM Grand, Las Vegas, CBS's Research Center providing ongoing consumer feedback concerning all programming of the CBS TV network as well as the other Viacom networks. He is also Adjunct Associate Professor at New York University, where he teaches courses in marketing and media at both the graduate and undergraduate levels in the NYU Stern School of Business and the NYU School of Education and Communication.


flag TV’s New Economics
as author at  MIT Communications Forum,
together with: Jorge Schement, Henry Jenkins (moderator),