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Search & Advertising (9)

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video-img
21:25

Translating Webpages into Bidphrases for Advertising

Bo Pang

Apr 12, 2010

 · 

4392 views

Lecture Series
video-img
17:31

Personalized Click Prediction in Sponsored Search

Haibin Cheng

Apr 12, 2010

 · 

4159 views

Lecture Series
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26:08

Mining Rich Session Context to Improve Web Search

Guangyu Zhu

Sep 14, 2009

 · 

4024 views

Lecture Series
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18:10

Mining Broad Latent Query Aspects from Search Sessions

Kunal Punera

Sep 14, 2009

 · 

3123 views

Lecture Series
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58:28

Internet Advertising and Optimal Auction Design

Michael Schwarz

Dec 20, 2008

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4136 views

Lecture Series
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16:28

Improving Ad Relevance in Sponsored Search

Dustin Hillard

Mar 18, 2010

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3694 views

Lecture Series
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05:55:04

Computational advertising: business models, technologies and issues (CoAd)

James G. Shanahan

Apr 15, 2010

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10245 views

Lecture Series
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19:21

A Novel Click Model and Its Applications to Online Advertising

Weizhu Chen

Apr 12, 2010

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4042 views

Lecture Series
video-img
17:25

Adaptive Weighing Designs for Keyword Value Computation

Georgios Zervas

Mar 18, 2010

 · 

3278 views

Lecture Series

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