Automated Creative Optimization for E-Commerce Advertising

author: Jin Chen, University of Electronic Science and Technology of China (UESTC)
published: April 13, 2021,   recorded: April 2021,   views: 11

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Reviews and comments:

Comment1 Veronika, July 12, 2021 at 2:06 p.m.:

Many people are able to launch contextual advertising and bring traffic, but few people are able to convert this traffic. Usability is how easy and fast a user can find the information they need . At the moment, usability directly affects the conversion rate. The development of the site should be constant and this applies not only to the content.

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