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First ACM International Conference on Web Search and Data Mining - WSDM 2008

Preferential Behavior in Online Groups

author: Jasmine Novak, Yahoo! Research
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Slides
0:00 Preferential Behavior in Online Groups
0:10 Power Users
1:02 Executive Summary of Preferential Treatment
1:37 Outline
2:02 Outline - Introduction to online groups
2:04 Online Groups
2:22 Yahoo Groups
2:58 Privacy and Size
3:34 Yahoo Groups
3:44 Outline - Experimental set-up
3:47 Engaged Users & Thriving Groups
4:20 Thriving Groups
4:47 k-Cores
5:15 Outline - Statistic of Group 'Cores'
5:22 Core Size
6:22 Fraction of Posters in Core
6:49 Time Spent in Core
7:58 Half-life of Cores
8:34 Core Populations
9:18 Outline - Statistic of heavily engaged users
9:25 Long Core Users Across Groups
10:13 Multiple Memberships
10:53 Outline - Preferential treatment of engaged users
11:00 Preferential Treatment of Engaged Users
11:16 Response to Newcomer
12:11 Response to Core Members
12:43 Response Probability by Newcomer Type
13:38 Long-core Response Probability
14:19 Summary of Preferential Treatment
14:27 First Post Types
15:53 Pregnancy-and-pups: Coccidiosis
16:06 skatefans: Appropos of Barbara Cook
16:19 Outline - Model: Predicting deep engagement
16:26 Modeling Long-Core Engagement
16:54 Model (1)
17:54 Model (2)
18:46 Analytical Results
19:22 Improvement Using Group Factor
19:51 Fin
20:32 Fin++

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