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First ACM International Conference on Web Search and Data Mining - WSDM 2008

Ranking Web Sites with Real User Traffic

author: Mark Meiss, Indiana University

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*Slides*
0:00	Ranking Web Sites with Real User Traffic
0:23	Outline
0:47	Sources for Ranking Data: The Link Graph
1:05	Sources for Ranking Data: Dynamic Sources
2:06	Sources for Ranking Data: Packet Inspection
2:44	Data Collection
4:58	Host graphs
5:47	Outline
5:54	Structural properties: Degree
6:27	Caveat: Sampling Bias
7:41	Structural properties: Strength (Site Traffic)
8:21	Structural properties: Weights (Link Traffic)
8:52	Outline
8:55	Behavioral patterns (HUMAN)
10:13	Ratios are stable (1)
10:40	Ratios are stable (2)
10:59	Outline
11:13	Validation of PageRank
12:11	Kendall’s Rank Correlation
13:25	PageRank Assumptions
15:13	Kendall’s Rank Correlation
15:50	Local Link Heterogeneity
16:45	Teleportation Target Heterogeneity
17:25	Teleportation Source Heterogeneity (“hubness”)
18:13	Navigation vs. Jumps: Sources of Popularity
18:56	Outline
19:04	Temporal patterns (1)
19:25	Temporal patterns (2)
19:59	HUMAN host graph
20:53	Summary
22:01	Next
23:00	THANKS!

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