An Empirical Analysis of Sponsored Search Performance in Search Engine Advertising
published: Feb. 25, 2008, recorded: February 2008, views: 365
Report a problem or upload filesIf you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Download slides: wsdm08_ghose_eassps_01.pdf (221.0 KB)
Download slides: wsdm08_ghose_eassps_01.ppt (527.5 KB)
Link this pageWould you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !