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Internationalized Domain Names: Challenges and Opportunities
Published on Jun 19, 201312877 Views
Today International Domain Names are getting more attention than at any other time since they were introduced into the Domain Name System in 2000, but they still have a long path to general adoption.
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Chapter list
IDN: Challenges and Opportunities00:00
Everything is about the end user ...00:21
Deng Fu Xiang00:35
His website00:50
... but reality is different and we are far from done01:02
Online population01:12
Internationalization in .Com and .Net02:36
IDNs in applications03:54
What change (either within the registry or the wider market) could improve uptake of IDNs?04:45
Issues with IDNs06:26
Qualitative Research Led to Five Key Insights09:57
Current IDN Status: China12:21
Current IDN Status: India13:08
Current IDN Status: Japan 13:43
Current IDN Status: Korea14:07
Future Usage of Local Language Domains14:48
Roles15:17
Adoption ↔ Ubiquity17:21
Chicken-and-egg problem17:56
Ecosystem - 117:58
Trust ↔ Ubiquity18:14
Ubiquity19:19
Desktop vs. Mobile usage19:25
Mobile Internet is predicted to overtake desktop Internet usage by 2015 ...19:48
... yet mobile applications often do not support internationalized characters19:53
It’s not easy nor simple20:01
Diversity of Internet Users20:04
Ecosystem - 220:24
“The point of being done is not to finish but to get other things done.”20:31
Questions?20:43
Thank You20:52