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Internationalized Domain Names: Challenges and Opportunities
Published on 2013-06-1912888 Views
Today International Domain Names are getting more attention than at any other time since they were introduced into the Domain Name System in 2000, but they still have a long path to general adoption.
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Presentation
IDN: Challenges and Opportunities00:00
Everything is about the end user ...00:21
Deng Fu Xiang00:35
His website00:50
... but reality is different and we are far from done01:02
Online population01:12
Internationalization in .Com and .Net02:36
IDNs in applications03:54
What change (either within the registry or the wider market) could improve uptake of IDNs?04:45
Issues with IDNs06:26
Qualitative Research Led to Five Key Insights09:57
Current IDN Status: China12:21
Current IDN Status: India13:08
Current IDN Status: Japan 13:43
Current IDN Status: Korea14:07
Future Usage of Local Language Domains14:48
Roles15:17
Adoption ↔ Ubiquity17:21
Chicken-and-egg problem17:56
Ecosystem - 117:58
Trust ↔ Ubiquity18:14
Ubiquity19:19
Desktop vs. Mobile usage19:25
Mobile Internet is predicted to overtake desktop Internet usage by 2015 ...19:48
... yet mobile applications often do not support internationalized characters19:53
It’s not easy nor simple20:01
Diversity of Internet Users20:04
Ecosystem - 220:24
“The point of being done is not to finish but to get other things done.”20:31
Questions?20:43
Thank You20:52