Customizing the multilingual customer experience – deliver targeted online information based on geography, user preferences, channel and visitor demographics

author: Ian Truscott, SDL
published: April 22, 2011,   recorded: April 2011,   views: 124
Categories

Slides

Related content

Report a problem or upload files

If you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Lecture popularity: You need to login to cast your vote.
  Delicious Bibliography

Description

Users are increasingly using social media and different devices next to the 'traditional' web and offline media. Information that was previously unavailable or inaccessible is today shaping their opinions and buying behaviour. As a result, users' expectations have changed and have raised the bar for any organization that interacts with them. They expect that information is always targeted and relevant to their needs, available in their language and on the device of their choice. The presentation will highlight some of the specific challenges that are emerging as well as demonstrate the technology available to solve them.

Link this page

Would you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !

Write your own review or comment:

make sure you have javascript enabled or clear this field: