Social Media is Global. Now What?

author: Paula Shannon, Lionbridge Technologies, Inc.
published: April 22, 2011,   recorded: April 2011,   views: 8712


Related Open Educational Resources

Related content

Report a problem or upload files

If you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Lecture popularity: You need to login to cast your vote.


No question about it, companies are embracing social media and working it on a global scale. But the expansion is not without its challenges. Chief among them is how to effectively communicate on multiple platforms, in multiple languages, with a variety of cultural audiences. So how are companies making it happen? In what ways are they using social media globally? What are the emerging best practices for dealing with language and culture on blogs, Twitter, community forums and other platforms?

See Also:

Download slides icon Download slides: w3cworkshop2011_shannon_social_01.pdf (2.9┬áMB)

Help icon Streaming Video Help

Link this page

Would you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !

Write your own review or comment:

make sure you have javascript enabled or clear this field: