Social Media is Global. Now What?

author: Paula Shannon, Lionbridge Technologies, Inc.
published: April 22, 2011,   recorded: April 2011,   views: 227
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Description

No question about it, companies are embracing social media and working it on a global scale. But the expansion is not without its challenges. Chief among them is how to effectively communicate on multiple platforms, in multiple languages, with a variety of cultural audiences. So how are companies making it happen? In what ways are they using social media globally? What are the emerging best practices for dealing with language and culture on blogs, Twitter, community forums and other platforms?

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