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Balance and Compromise: Issues in Content Localization
Published on Dec 12, 20115667 Views
Web content managers need to make choices with respect to the content they translate and localize on their websites. What guides these decisions? When in the process should they be made? What are thei
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Chapter list
Balance&Compromise00:00
Localization on the Web00:36
No Content Strategy01:12
Content strategy plans ...01:36
What Is Useful, Usable Content?01:57
How Does Useful, Usable Content Happen?02:30
What Is Useful, Usable Localized Content?03:35
Setting the Target04:42
Allows for Baseline Targets06:33
Examining What You Have (1)07:21
Examining What You Have (2)08:13
Examining What You Have (3)08:46
Smarter Localization Decisions09:48
The Inventory in Local10:44
Getting to Specifics11:15
Localization in the Page Spec11:50
Getting It Done – And Keeping It in Synch12:35
Thank you13:28