Lecture 1: Who Develops Breakthrough New Products and Services - Users or Manufacturers?

author: Eric von Hippel, Center for Future Civic Media, Massachusetts Institute of Technology, MIT
recorded by: Massachusetts Institute of Technology, MIT
published: Dec. 18, 2009,   recorded: February 2004,   views: 668
released under terms of: Creative Commons Attribution Non-Commercial Share Alike (CC-BY-NC-SA)
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Description

Before thinking about how to do concept development, we will explore who does this activity. Specifically, is the concept developer really a manufacturer - or is it a product or service user?

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