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Inferring User Demographics and Social Strategies in Mobile Social Networks

Published on Oct 08, 20142016 Views

Yuxiao Dong

Demographics are widely used in marketing to characterize different types of customers. However, in practice, demographic information such as age, gender, and location is usually unavailable due to pr

Research Sessions

Related categories

Data MiningKnowledge Extraction

Chapter list

Inferring User Demographics and Social Strategies in Mobile Social Networks00:00
Did you know?00:26
Big Mobile Data01:27
What We Do01:56
Infer human social strategies on demographics02:37
Social Strategy - 102:44
Social Strategy - 203:21
Social Strategy: Ego Network - 103:34
Social Strategy: Ego Network - 203:50
Social Strategy: Ego Network - 304:19
Social Strategy: Ego Network - 404:32
Social Strategy: Social Tie - 105:13
Social Strategy: Social Tie - 205:35
Social Strategy: Social Tie - 306:04
Social Strategy: Social Tie - 406:27
Social Strategy: Social Tie - 506:51
Social Strategy: Social Tie - 607:26
Social Strategy: Social Triad - 107:39
Social Strategy: Social Triad - 207:52
Social Strategy: Social Triad - 308:17
Social Strategy: Social Triad - 408:40
Infer user demographics based on social strategies 09:10
Problem: Demographic Prediction - 109:20
Problem: Demographic Prediction - 209:41
WhoAmI Method10:24
WhoAmI: Model Initialization11:11
WhoAmI: Objective Function11:39
Experiment - 112:12
Experiment - 212:39
Experiment - 312:52
Experiment - 412:59
Experiment: Results13:26
Conclusion14:14
Acknowledgements14:42
Thank you!14:50