Calculating Latent Demand in the Long Tail

author: Chris Anderson, Wired Magazine
published: Aug. 13, 2007,   recorded: August 2007,   views: 8388

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An analytical framework for using powerlaw theory to estimate market size for niche products and consumer groups.He is the author of New York Times bestselling book The Long Tail: Why the Future of Business is Selling Less of More, which as published in 2006, and runs a blog on the subject at In 2007 he was named one of the “Time 100,” the newsmagazine’s list of the 100 men and women whose power, talent or moral example is transforming the world. Chris Anderson - Wikipedia article

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Reviews and comments:

Comment1 George, January 6, 2010 at 2:41 p.m.:

This is excellent!

Comment2 jay, December 13, 2021 at 10:08 p.m.:

Great Article!! Thank you for sharing such an informative article.

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