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Web Search - From The Noun to The Verb
Published on Dec 19, 20144702 Views
This talk examines the evolution of web search experiences over 20 years, and their impact on the underlying architecture. Early web search represented the adaptation of methods from classic Informati
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Chapter list
Web search: From the noun to the verb00:00
Simple view of a Web search engine03:05
A brief history of web search04:49
Early emphasis on Recall07:02
Scheme08:39
Basic structure - inverted index09:59
Inverted index - example11:53
Early ranking15:03
Why did early Web ranking fail?17:02
Precision became important17:27
Late 1990s - a new generation18:46
Index refinements20:03
Link analysis and off-page signals23:03
Main ideas in link analysis 125:20
Main ideas in link analysis 2 - 125:54
Main ideas in link analysis 2 - 226:11
But why do people query?28:20
Search - 129:25
Search - 230:05
Search - 330:16
Search - 430:28
Search - 530:52
Search - 631:16
Broder 2002 taxonomy31:55
Search - 733:46
Metrics: ranked list of results34:03
Heat maps36:00
Refining query taxonomies38:24
Search - 839:36
Search - 939:54
Scoring/ranking functions40:16
Some nuances42:20
Revised view of a Web search engine42:55
Entities - 144:55
Search - 1045:23
Search - 1145:50
Entities - 246:11
Search - 1247:47
Search - 1348:15
Metrics48:46
The verb behind the noun50:21
How can we tell which verb?50:43
Search - 1453:15
Proactive contextual experiences53:48
Now examples - 154:17
Now examples - 255:38
Query lengths56:11
Summary56:43
Summary 257:42
Thank you!59:05