The Virtual Lab

author: Duncan Watts, Yahoo! Research
published: Aug. 18, 2011,   recorded: July 2011,   views: 167
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Description

Crowdsourcing sites like Amazon's Mechanical Turk are increasingly being used by researchers to construct "virtual labs" in which they can conduct behavioral experiments. In this talk, I describe some recent experiments that showcase the advantages of virtual over traditional physical labs, as well as some of the limitations. I then discuss how this relatively new experimental capability may unfold in the near future, along with some implications for social and behavioral science.

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