To Be a Star Is Not Only Metaphoric: From Popularity to Social Linkage
published: June 29, 2010, recorded: May 2010, views: 85
Report a problem or upload filesIf you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
The emergence of online platforms allowing to mix self publishing activities and social networking offers new possibilities for building online reputation and visibility. In this paper we present a method to analyze the online popularity that takes into consideration both the success of the published content and the social network topology. First, we adapt the Kohonen self organizing maps in order to cluster the users of online platforms depending on their audience and authority characteristics. Then, we perform a detailed analysis of the manner nodes are organized in the social network. Finally, we study the relationship between the network local structure around each node and the corresponding user’s popularity. We apply this method to the MySpace music social network. We observe that the most popular artists are centers of star shaped social structures and that it exists a fraction of artists who are involved in community and social activity dynamics independently of their popularity. This method based on a learning algorithm and on network analysis appears to be a robust and intuitive technique for a rich description of the online behavior.
Link this pageWould you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !