International Conference on Weblogs and Social Media

Finding Influencers and Consumer Insights in the Blogosphere

author: Hikaru Yamamoto, Seikei University
coauthor: Naohiro Matsumura, Osaka University
coauthor: Daisuke Tomozawa

You might be experiencing some problems with Your Video player.

*Slides*
0:00	Finding Influencers and Consumer Insights in the Blogosphere
0:26	Agenda
0:53	Challenge for marketers
1:42	Objective
2:01	Related Work
4:05	Influence Diffusion Model
5:00	Influence of Postings
6:37	Influence of Bloggers
7:41	Influence of Terms
8:52	Empirical Analysis
10:47	Data preparation
12:14	Marketing Elements of TSUBAKI
13:36	Top Influential Terms
14:24	Influencers and Influencees
15:07	IDM vs. Links and Trackbacks
16:07	Propagation Network
18:14	Summary
19:21	Future work
19:43	Thank you
20:21	- Questions
22:47	- Questions

Lecture rating

People found this lecture:
Worth seeing
because it is:
Valuable and informative
Well presented
Easily understandable
Acceptably recorded
You need to login to cast your vote.

Report a problem or upload files

If you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.