International Conference on Weblogs and Social Media

Space Planning for Online Community

author: Danyel Fisher, Microsoft Research
coauthor: Marc Smith, Microsoft Research
coauthor: Tammara Combs Turner, Microsoft

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*Slides*
0:00	Space Planning for Online Community
0:33	On-line communitys
1:02	Microsoft on-line communitys
1:47	Outline
2:23	Literature
2:51	Get that many good people in one place and great stuff must happen.
3:14	1. Know the Space’s Purpose
3:41	People who are using the Management Console need to talk with each other!
4:18	2. Build on Existing & Community Brand
4:51	Community ROI?
5:54	3. Know What the Space is Doing
6:12	microsoft.public.excel.programming
7:25	microsoft.public.cert.exam.mcse ...
8:42	pl.comp.os.advocacy ...
9:38	We‘re getting thousands of page views a day from thousands of IPs, but only a few dozen posts!
9:43	pl.comp.os.advocacy ...
10:11	We‘re getting thousands of page views a day from thousands of IPs, but only a few dozen posts!
10:32	4. Embrace Leaders; Respect Lurkers
11:30	Leaders welcome new people
11:50	We‘ve put up a top ten list of contributors. The more you add, the better your rank.
12:19	Being on the top of the list
13:01	5. Reward Users Individually and Carefully
13:37	Reflecting behaviour to individual user
13:46	Netscan
14:34	For each post they place, we‘ll let other people rate it.
14:56	The cost of a new account
16:14	6. Use Positive Reputation
16:35	Hello, is anyone there?
17:16	7. Encourage Critical Mass (1)
17:57	7. Encourage Critical Mass (2)
18:04	Let’s create critical mass!We’ll join these groups—men’s exercise and women’s exercise—into one larger group.
19:01	8. Exert Gentle Control
19:45	Outline
20:03	…let’s talk!

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