BtoGreen® Method / BtoGreen® Experience

author: Nizar Haoues, Pôle Eco-conception & Management du Cycle de Vie
published: July 6, 2011,   recorded: June 2011,   views: 2699


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It helps companies to build a new range of products and services, making the environment their new source of competitive advantage and adding value with a reduced environmental impact. The method has 3 stages: offering SMEs a personalized audit of their practices and their situation in terms of in-novation, marketing and the environment in order to determine their environmental strategy (eco-design, eco-innovation or diversification); finding new ideas and coming up with innovative concepts according to the defined strategy; Helping SMEs to set up action plans to prioritize ideas produced and to transform them into innovative projects.

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Comment1 martinus, May 31, 2017 at 5:05 p.m.:

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Comment2 Le tunar, May 31, 2017 at 5:06 p.m.:

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