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The saturation threshold of public opinion: Are agressive media campaigns always effective?

Published on Sep 26, 20083177 Views

Floriana Gargiulo

CVSS '08 - Zürich

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Chapter list

Are aggressive media campaigns always effective?00:00
PUBLIC OPINION FORMATION00:30
In opinion debating, in cultural trends…00:33
COMMUNICATION FRAMEWORK01:43
BEHAVIOR DEPENDS ON OPINIONS02:37
NETWORK CONSTRUCTION:04:47
Segregation06:24
SOCIAL INFLUENCE RULES06:54
PARAMETERS OF THE SYSTEM08:39
CONVERGENCE TYPES09:30
PHASE TRANSITION part110:42
PHASE TRANSITION part211:17
PHASE TRANSITION part312:07
PUBLIC OPINION FORMATION WITH MEDIA:13:41
DIRECT MEDIA INFLUENCE:14:16
INTERACTION WITH THE BIG AGENT15:03
NO MEDIA INFLUENCE16:12
Tabel part117:02
Tabel part218:05
Conclusions18:08
Reversing the Asch Experiment19:24
Minority Influence20:07
CONCLUSIONS20:51
REFERENCES21:47